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Expert Systems in Marketing: Guidelines for Development · Study

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ArticleExpert Systems in Marketing: Guidelines for Development

John T. Mentzer1992

Article1992

Expert Systems in Marketing: Guidelines for Development

John T. Mentzer · Nimish Gandhi

18 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Decision Support System Applications Artificial Intelligence Applications Advanced Computational Techniques and Applications

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References

1982Building effective decision support systems 1995Decision Support and Expert Systems: Management Support Systems 1986Expert systems: the next challenge for managers 1989Developing Marketing Expert Systems: An Application to International Negotiations 1987Expert systems for marketing 1987Expert Systems: The Integrative Sales Management Tool of the Future

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2010Partner selection for interfirm collaboration in ship design 1993Selecting International Freight Forwarders: An Expert Systems Application 1995Toward a framework for developing knowledge-based decision support systems for customer satisfaction assessment: An application in new product development

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Year1992

Typearticle

Published1992-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations18

Files0 public / 0

ShelfDecision Support System Applications

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doi10.1007/bf02723477

openalex_workW2147803961

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