Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The role of IT in the reshaping of marketing

7 references·1 citing·27 second hop

FromToDepth

this work references cited by second hop

References

1992Intelligent Enterprise: A Knowledge and Service Based Paradigm for Industry1,078 cited
1995Information systems in marketing104 cited
1995Competitive Advantage Through Information Technology78 cited
1991The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms42 cited
1998Using Information Technology Effectively: A Study of Marketing Installations31 cited
1981Strategic Marketing Management30 cited
1995Marketing Management and Information Technology28 cited

Cited by

2005Aligning IT and marketing — The impact of database marketing and CRM38 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work