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Selling when Brand Image Matters
16 references·2 citing·42 second hop
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References

  • 1976A New Approach to Consumer Theory6,913 cited
  • 1985Network externalities, competition, and compatibility6,093 cited
  • 1991Managing Brand Equity3,818 cited
  • 1978Monopoly and product quality3,305 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1994A Theory of Conformity1,890 cited
  • 1979Price competition, quality and income disparities1,071 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
  • 2005The economic analysis of advertising677 cited
  • 1997Conspicuous consumption, snobbism and conformism503 cited
  • 2005Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects451 cited
  • 1998Comparison-concave utility and following behaviour in social and economic settings342 cited
  • 1995The role of advertising in brand image development332 cited
  • 1993Design Innovation and Fashion Cycles329 cited
  • 2001Investment and Market Dominance178 cited
  • 2001Price competition when consumer behavior is characterized by conformity or vanity160 cited

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Cited by

  • 2021Product market competition and cost stickiness: Evidence from China25 cited
  • 2012Persuading consumers with social attitudes15 cited