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Fee or free? How much to add on for an add-on · Study

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ArticleFee or free? How much to add on for an add-on

Gila E. Fruchter2010

Article2010

Fee or free? How much to add on for an add-on

Gila E. Fruchter · Eitan Gerstner · Paul Dobson

40 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

2024The Quarterly Journal of Economics 1976Commodity Bundling and the Burden of Monopoly 2006Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 2007Zero as a Special Price: The True Value of Free Products 1994Retail Pricing and Advertising Strategies 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices 2009Free: the future of a radical price

Cited by

2020Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews 2013From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior 2017Incorporating ancillary services in airline passenger choice models 2018Social Norms and the Price of Zero 2018Explaining Bundle-Framing Effects with Signaling Theory 2018Dynamic Pricing with Service Unbundling

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2017The pricing responses of non-bag fee airlines to the use of bag fees in the US air travel marketarticle · 7 shared references 2017Incorporating ancillary services in airline passenger choice modelsarticle · 6 shared references 2018Dynamic Pricing with Service Unbundlingarticle · 6 shared references 2014The flip side of drip pricingarticle · 6 shared references 2015Feeling nickeled and dimed – consequences of drip pricingarticle · 6 shared references 2012Add-on Pricing by Asymmetric Firmsarticle · 5 shared references

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Year2010

Typearticle

Published2010-04-06

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations40

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11002-010-9112-3

openalex_workW2148163586

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2024Sales pricing models based on returns: Bundling vs. add-on

2019Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach