Workdiamond2013

EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY

Medéia Veríssimo · Sandra María Correia Loureiro

14 citations0/0 files storedDialnet (Universidad de la Rioja)

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Abstract

The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.

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1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2004Co-creation experiences: The next practice in value creation 1999The experience economy: work is theatre & every business a stage 1996The service experience in tourism 2005The tourist experience 2007A Marketing Approach to the Tourist Experience 2002Building Great Customer Experiences 2009Experience marketing: a review and reassessment

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