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Bivariate time-series analysis of the relationship between advertising and sales

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1983Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach

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46 cited

1994The long run, causality, and forecasting in the advertising‐sales relationship34 cited

1985Modelling the advertising‐sales relationship through use of multiple time series techniques34 cited

1987A Friction Model for Describing and Forecasting Price Changes33 cited

2003Forecasts of market shares from VAR and BVAR models: a comparison of their accuracy30 cited

2003How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness19 cited

1989Recruiting Effects of Army Advertising19 cited

2021When Brands Go Dark14 cited

2001Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration12 cited

1995Die Wirkung absatzpolitischer Instrumente12 cited

2000Aggregate advertising, sales volume and relative prices in the long run9 cited

1987Advertising-versus-marketing mix carryover effects: An empirical evaluation8 cited