Discussion-Induced Attitude Polarization

Abstract

Two experiments examined the group polarization hypothesis. In Experiment I group discussion polarized the evaluations of six hypothetical faculty members, three described positively and three negatively. 'Good' faculty were rated and paid even more favorably after group interaction and contrariwise for 'bad' faculty. Experiment II separated subjects into groups which were conservative or liberal in attitudes regarding women. Subsequent discussion of statements regarding the role of women yielded an increase in the attitude gap between the conservative and liberal communities.

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