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Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer
3 references·16 citing·56 second hop
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References

  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2007Accelerated internationalization by emerging markets’ multinationals: The case of the white goods sector401 cited

Cited by

  • 2007Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector114 cited
  • 2012The Flipside of the Sponsorship Coin75 cited
  • 2020Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form64 cited
  • 2009Global brand market‐entry strategy to manage corporate reputation63 cited
  • 2009This Event is Me!60 cited
  • 2016Understanding fans’ responses to the sponsor of a rival team58 cited
  • 2011A Bibliometric Study of Citations to Sport Management and Marketing Journals57 cited
  • 2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
  • 2011The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)42 cited
  • 2019Who invests in financial instruments of sport clubs? An empirical analysis of actual and potential individual investors of professional European football clubs39 cited
  • 2016Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France

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39 cited
  • 2014Sport sponsorship alliances: relationship management for shared value37 cited
  • 2015How Corporate Sponsors Can Optimize the Impact of Their Message Content30 cited
  • 2019Sports sponsorship: scientific coverage in academic journals27 cited
  • 2021Not just intentions: predicting actual purchase behavior in sport sponsorship context27 cited
  • 2017Sports Marketing Plan: An Alternative Framework for Sports Club26 cited