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When does the majority become a majority? Empirical analysis of the time at which main market adopters purchase the bulk of our sales

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77 cited

2002Entry strategy for radical product innovations: A conceptual model and propositional inventory71 cited

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2014Success Factors in Product Seeding: The Role of Homophily52 cited
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2014Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth19 cited
2021Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence14 cited
2009Can You See the Chasm?14 cited