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Can You See the Chasm? · Study

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ChapterCan You See the Chasm?

Barak Libai2009

Chapter2009

Can You See the Chasm?

Barak Libai · Vijay Mahajan · Eitan Muller

14 citations·0/0 files stored·Emerald Group Publishing Limited eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Market Dynamics

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1996Mastering the Dynamics of Innovation 2009Diffusion of Innovations 1991New Product Diffusion Models in Marketing: A Review and Directions for Research 1978Innovativeness: The Concept and Its Measurement 1985A Propositional Inventory for New Diffusion Research 2006Research on Innovation: A Review and Agenda for Marketing Science

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Year2009

Typechapter

Published2009-10-01

VenueEmerald Group Publishing Limited eBooks

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/s1548-6435(2008)0000005006

openalex_workW2281407151

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