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Can You See the Chasm?
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Can You See the Chasm? (2009)Can You See the Chasm?Diffusion of Innovations (2009)Diffusion of InnovationsNew Product Diffusion with Influentials and Imitators (2007)New Product Diffusion with In…Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Modelling and forecasting the diffusion of innovation – A 25-year review (2006)Modelling and forecasting the…Mastering the Dynamics of Innovation (1996)Mastering the Dynamics of Inn…Basic Marketing: A Global-managerial Approach (1992)Basic Marketing: A Global-man…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …Crossing the Chasm (1991)Crossing the ChasmNew Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Communication Technology: The New Media in Society (1986)Communication Technology: The…A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…Innovation diffusion: A new perspective (1983)Innovation diffusion: A new p…Product life cycle research: A literature review (1979)Product life cycle research: …Innovativeness: The Concept and Its Measurement (1978)Innovativeness: The Concept a…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Innovative Behavior and Communication (1972)Perceived Innovation Attributes as Predictors of Innovativeness (1974)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Measuring Consumer Innovativeness (1991)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The Strength of Weak Ties (1973)An Information Processing Theory of Consumer Choice (1979)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Diffusion of Innovation (2015)Communities of Practice (1998)Communities of practice learning, meaning, and identity (1999)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Innovation diffusion and new product growth models: A critical review and research directions (2010)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Diffusion of Innovations 1 (2019)Recent Evolutionary Theorizing About Economic Change (2000)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Innovation in Governance and Public Services: Past and Present (2005)Using Online Conversations to Study Word-of-Mouth Communication (2004)What Makes Online Content Viral? (2011)Great Transformation: Political and Economic Origins of our Time (2002)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Word of mouth: understanding and managing referral marketing (1998)Quantifying Long-Term Scientific Impact (2013)When are technologies disruptive? a demand‐based view of the emergence of competition (2002)Consumer resistance to innovation—a behavioral reasoning perspective (2014)
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References

  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1996Mastering the Dynamics of Innovation2,500 cited
  • 2009Diffusion of Innovations2,442 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science1,077 cited
  • 1991Crossing the Chasm1,051 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research915 cited
  • 2006Modelling and forecasting the diffusion of innovation – A 25-year review821 cited
  • 1986Communication Technology: The New Media in Society785 cited
  • 1992Basic Marketing: A Global-managerial Approach519 cited
  • 2007New Product Diffusion with Influentials and Imitators492 cited
  • 1979Product life cycle research: A literature review465 cited
  • 1983Innovation diffusion: A new perspective

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