THE EFFECT OF COMMUNICATION APPREHENSION AND SITUATION ON COMMUNICATION STRATEGY CHOICES

Myron W. Lustig · Stephen W. King

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Communication in Education and Healthcare Communication Studies and Media Psychology of Social Influence

Abstract

Volunteer undergraduate students were administered a questionnaire that assessed their perceptions of the probable use of certain persuasive strategies in a given situation and measured their level of communication apprehension. Data were analyzed to test hypotheses concerning the effects of communication apprehension and type of situation on the use of persuasive strategies. Data confirmed the impact of situation on strategy selection but failed to demonstrate the effect of communication apprehension or an interaction between communication apprehension and situation on strategy use. Implications for communication apprehension and communication competence were offered.

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References

1977ORAL COMMUNICATION APPREHENSION: A SUMMARY OF RECENT THEORY AND RESEARCH 1977EXPLICATION AND TEST OF A MODEL OF COMMUNICATIVE COMPETENCE 1976The unwillingness‐to‐communicate scale: Development and validation 1967Dimensions of Compliance-Gaining Behavior: An Empirical Analysis 1978Validity of the PRCA as an index of oral communication apprehension 1977Compliance‐gaining message strategies: A typology and some findings concerning effects of situational differences 1976THE RELATIONSHIP BETWEEN COMMUNICATION APPREHENSION AND ACADEMIC ACHIEVEMENT AMONG COLLEGE STUDENTS 1968Reticence: Pathology of the normal speaker

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