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Direct marketing for establishing the relationships between buyers and sellers
4 references·2 citing·27 second hop
Direct marketing for establishing the relationships between buyers and sellers (1989)Direct marketing for establishing the rel…Interaction Process Analysis (2010)Interaction Process AnalysisDeveloping Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Social Exchange and Behavioral Interdependence (1979)Social Exchange and Behaviora…A Social Exchange View on the Dissolution of Pair Relationships (1979)A Social Exchange View on the…Using attitudinal and descriptive database information to understand interactive buyer-seller relationships (1998)Using attitudinal and descrip…Modelling customer retention with Rough Data Models (1997)Modelling customer retention …LEARNING FROM CUSTOMER DEFECTIONS (1996)Multivariate Data Analysis (2000)Manage Marketing by the Customer Equity Test (2010)An intelligent decision support system for forecasting and optimization of complex personnel attributes in a large bank (2012)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing Strategy (2002)Managing adoption barriers in integrated banking services (2009)Field Theory in Social Science (1951)The Social Psychology of Groups (1960)Equity, Equality, and Need: What Determines Which Value Will Be Used as the Basis of Distributive Justice? (1975)The Blackwell Handbook of Mentoring (2007)The Blackwell Handbook of Mentoring (2007)Exchange and Resource Theories (2008)The Norm of Reciprocity: A Preliminary Statement (1960)Exchange and Power in Social Life. (1965)Social Atomism, Holism, and Trust (1985)Social Exchange Theory (2006)“Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017)What Should Be Done with Equity Theory? New Approaches to the Study of Fairness in Social Relationships. (1976)Organizational behavior and human decision processes (1988)Gender and leadership style: A meta-analysis. (1990)
this work references cited by second hop

References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2010Interaction Process Analysis1,200 cited
  • 1979Social Exchange and Behavioral Interdependence307 cited
  • 1979A Social Exchange View on the Dissolution of Pair Relationships172 cited

Cited by

  • 1998Using attitudinal and descriptive database information to understand interactive buyer-seller relationships26 cited
  • 1997Modelling customer retention with Rough Data Models18 cited

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