Colonial control or terroir tourism? The case of Houghton's White Burgundy

Tara Brabazon

6 citations0/0 files storedHUMAN GEOGRAPHIES – Journal of Studies and Research in Human Geography

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Wine Industry and Tourism Culinary Culture and Tourism Consumer Behavior in Brand Consumption and Identification

Abstract

Is Burgundy more than a region in France, or could it refer to a style of wine making?Food and wine are not only derived from a place.They make a place.Other industries are enabled through food and wine, particularly tourism.'Region' has a distinctive role in framing the brand and prole of a wine bottle.'Region' mitigates risk for a consumer.Region is a proxy for quality.This article investigates the impact of the legal protection and control of regionality on formerly colonized nations, with particular consequences on wine industries.By exploring Houghton's White Burgundy and its transformation into White Classic, the impact of protecting regionality on formerly colonized nations is revealed.

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References

1959Economic and Philosophic Manuscripts of 1844.2016Economic and Philosophic Manuscripts of 1844 2007Appetite for change: how the counterculture took on the food industry 2012Millennial wine consumers: Risk perception and information search 2008Maps, markets and Merlot: The making of an antipodean wine appellation 2014Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases 2014Toward a Conceptual Framework of Terroir Tourism: A Case Study of the Prince Edward County, Ontario Wine Region 2007Place ‘From One Glance’: the use of place in the marketing of New Zealand and Australian wines

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