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Consumer Preference for Product Bundles: The Role of Reduced Search Costs · Study

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ArticleConsumer Preference for Product Bundles: The Role of Reduced Search Costs

Judy Harris2006

Article2006

Consumer Preference for Product Bundles: The Role of Reduced Search Costs

113 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1988Prospect theory: An analysis of decision under risk 1984The Efficient Assessment of Need for Cognition 1985The Effects of Product Class Knowledge on Information Search Behavior 1976Commodity Bundling and the Burden of Monopoly 1987External Search Effort: An Investigation Across Several Product Categories 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 1990An Evaluation Cost Model of Consideration Sets

Cited by

2010Using Product Bundling to Facilitate the Adoption Process of Radical Innovations*2011Travel Packaging on the Internet 2010Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications 2009Consumer response to and choice of customized versus standardized systems 2007The Death Care Industry: A Review of Regulatory and Consumer Issues

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2010Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implicationsarticle · 12 shared references 2008Framing effects in mixed price bundlingarticle · 11 shared references 2003Bundling and retail agglomeration effects on shopping behaviorarticle · 10 shared references 2009Bundling as a new product introduction strategy: The role of brand image and bundle featuresarticle · 10 shared references 2012The Role of Bundling in Firms' Marketing Strategies: A Synthesisarticle · 10 shared references 2005Functional Compatibility Risk and Consumer Preference for Product Bundlesarticle · 9 shared references

Details

Year2006

Typearticle

Published2006-09-06

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations113

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/0092070306288405

openalex_workW2148744713

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2007

Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices

2016New developments in behavioral pricing research

2009Research Note—Impact of Customer Knowledge Heterogeneity on Bundling Strategy