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Consumer Preference for Product Bundles: The Role of Reduced Search Costs

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References

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1976Commodity Bundling and the Burden of Monopoly1,544 cited
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1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
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1980The Cost of Thinking945 cited
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1992Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior627 cited
1987The Price Bundling of Services: A Normative Framework

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607 cited

1990Promotion Signal: Proxy for a Price Cut?483 cited

Cited by

2010Using Product Bundling to Facilitate the Adoption Process of Radical Innovations*109 cited
2011Travel Packaging on the Internet85 cited
2010Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications72 cited
2009Consumer response to and choice of customized versus standardized systems55 cited
2007The Death Care Industry: A Review of Regulatory and Consumer Issues49 cited
2007Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices36 cited
2016New developments in behavioral pricing research36 cited
2009Research Note—Impact of Customer Knowledge Heterogeneity on Bundling Strategy34 cited
2019Estimating the price range and the effect of price bundling strategies29 cited
2020Joint or separate? The effect of visual presentation on imagery and product evaluation27 cited
2016Price promotions and products with low consumer ratings27 cited
2019When Consumers Prefer Bundles with Noncomplementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction25 cited
2020Bundling decisions in a two-product duopoly – Lead or follow?24 cited
2014Psychological Pricing Principles for Organizations with Market Power23 cited
2022Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference23 cited
2019Examining the Efficacy of a ‘Feasible’ Nudge Intervention to Increase the Purchase of Vegetables by First Year University Students (17–19 Years of Age) in British Columbia: A Pilot Study22 cited