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The Impact of E-CRM on Customers Attitude and Its Association with Generating Competitive Advantages in Iranian Financial B2B Context
16 references·1 citing·34 second hop
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References

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  • 2022Business Research Methods11,029 cited
  • 1998The Good Research Guide: For Small-Scale Social Research Projects4,571 cited
  • 1977Book Review: Forum Marketing Research: Methodological Foundations4,351 cited
  • 2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2,565 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
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  • 2002Avoid the four perils of CRM.699 cited
  • 2007Why build a customer relationship management capability?533 cited
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  • 2001The Crm Handbook: A Business Guide to Customer Relationship Management432 cited

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2002
Adopting customer relationship management technology
357 cited

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  • 2012The effect of electronic customer relationship on customer satisfaction a study in web banking in Saudi Arabia17 cited