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Einführung in das Business-to-Business-Marketing · Study

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ChapterEinführung in das Business-to-Business-Marketing

Michael Kleinaltenkamp2009

Chapter2009

Einführung in das Business-to-Business-Marketing

Michael Kleinaltenkamp · Samy Saab

22 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Corporate Governance and Management

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References

1970Information and Consumer Behavior 1973Free Competition and the Optimal Amount of Fraud 1986Technology Adoption in the Presence of Network Externalities 1985Standardization, Compatibility, and Innovation 1969Grundlagen der Betriebswirtschaftslehre 1989Grundprobleme und Entwicklungstendenzen des Dienstleistungs-Marketing 1974Die Erfahrungskurve in der Unternehmensstrategie 2007Business-to-Business Marketing

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Year2009

Typechapter

Published2009-01-01

VenueSpringer eBooks

Languagede

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-540-79533-9_1

openalex_workW2149156835

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