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A new marketing strategy map for direct marketing · Study

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ArticleA new marketing strategy map for direct marketing

Young Ae Kim2009

Article2009

A new marketing strategy map for direct marketing

Young Ae Kim · Hee Seok Song · Soung Hie Kim

12 citations·0/0 files stored·Knowledge-Based Systems

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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2005Mining Customer Value: From Association Rules to Direct Marketing 2002Sequential cost-sensitive decision making with reinforcement learning 2004Cross channel optimized marketing by reinforcement learning

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2011Strategies for predicting local trust based on trust propagation in social networks 2021Optimal feature selection and hybrid deep learning for direct marketing campaigns in banking applications

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Year2009

Typearticle

Published2009-03-07

VenueKnowledge-Based Systems

ISSN-L0950-7051

Languageen

Citations12

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.knosys.2009.02.013

openalex_workW2149226888

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