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A new marketing strategy map for direct marketing

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References

2005Mining Customer Value: From Association Rules to Direct Marketing114 cited
2002Sequential cost-sensitive decision making with reinforcement learning69 cited
2004Cross channel optimized marketing by reinforcement learning54 cited

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2011Strategies for predicting local trust based on trust propagation in social networks120 cited
2021Optimal feature selection and hybrid deep learning for direct marketing campaigns in banking applications11 cited
2016Customer Simulation for Direct Marketing Experiments9 cited

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