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Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping

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References

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2013Shopping online without thinking: being emotional or rational?162 cited

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2016Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands156 cited

2018Leveraging utilitarian perspective of online shopping to motivate online shoppers139 cited

2020Moderating effect of hedonism on store environment-impulse buying nexus109 cited

2017Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty96 cited

2016Nostalgic marketing, perceived self-continuity, and consumer decisions83 cited

2021Determinants of purchase luxury counterfeit products in social commerce: The mediating role of compulsive internet use78 cited

2014Consumer Acceptance and Continuance of Online Group Buying76 cited

2018Motivations and barriers to purchasing online: understanding consumer responses72 cited

2016Affective and cognitive factors influencing repeat buying in e-commerce68 cited

2017Cruise travel motivations and repeat cruising behaviour: impact of relationship investment65 cited

2023Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers65 cited

2015Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation65 cited

2015Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More64 cited

2019Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market58 cited