Issue News and Corporate Reputation: Applying the Theories of Agenda Setting and Issue Ownership in the Field of Business Communication

May‐May Meijer · Jan Kleinnijenhuis

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Media Studies and Communication Public Relations and Crisis Communication Corporate Identity and Reputation

Abstract

Effects of issues in business news on corporate reputation are often assumed, but less often put to a test. To study these effects, this study combines a recent extension of agenda-setting theory—the second level of agenda setting—with issue ownership theory. A content analysis of business news is linked to a panel survey to measure corporate associations and corporate reputation. The results provide empirical evidence both for the second level of agenda setting and for issue ownership, thereby showing that theories from the field of political communication are valuable for understanding the effects of issues in business news.

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1972The Agenda-Setting Function of Mass Media 1997The Psychology of Attitudes 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1997The Company and the Product: Corporate Associations and Consumer Product Responses 1999Framing as a Theory of Media Effects 2002Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability 1996Issue Ownership in Presidential Elections, with a 1980 Case Study

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