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Corporations are people: Emblematic scales of brand personification among Asian American youth
16 references·1 citing·35 second hop
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References

  • 1981Forms of talk4,644 cited
  • 1975Mind, Language and Reality3,937 cited
  • 2003Indexical order and the dialectics of sociolinguistic life3,752 cited
  • 2006Language and Social Relations2,422 cited
  • 2008Variation and the indexical field 12,041 cited
  • 2005Voice, Footing, Enregisterment1,334 cited
  • 2005Language and Identity1,138 cited
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  • 2007Learning identity: the joint emergence of social identification and academic learning829 cited
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  • 2004Brands: The Logos of the Global Economy450 cited
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  • 2012Brand, Citationality, Performativity241 cited
  • 2010The Semiotics of Brand238 cited

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  • 2020Language, Race, and Reflexivity

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8 cited