CONTINUANCE INTENTION OF E-LEARNING PLATFORM: TOWARD AN INTEGRATED MODEL

Abstract

Researchers have expended considerable effort in constructing theoretical models, such as the technology acceptance model (TAM), expectation confirmation model (ECM), and cognitive model (COGM), that explain and predict user behavior in information system acceptance and continuance. This study combines these three models and two central constructs - satisfaction and attitude - into an integrated model. Additionally, this study integrates the motivation perspective, and the self-determination model (SDM). Although information system continuance theory has garnered significant attention in previous research, this study is the first study to examine the motivational factors affecting the synthesized model, which is a combination of the TAM, ECM, COGM, and SDM. Analytical results demonstrate that the four models explain and predict e-learning continuance intention.

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