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How Do Corporations Use Internet for Public Relations
5 references·0 citing·22 second hop
How Do Corporations Use Internet for Public Relations (2006)How Do Corporations Use Internet for Publ…Stakeholder Strength: PR Survival Strategies in the Internet Age (2005)Stakeholder Strength: PR Surv…Scope and structure of public relations: a technology driven view (2004)Scope and structure of public…Protecting an organization’s digital public relations assets (2004)Protecting an organization’s …Public relations and the web: organizational problems, gender, and institution type (2003)Public relations and the web:…Media relations and the Internet: how Fortune 500 company web sites assist journalists in news gathering (2003)Media relations and the Inter…The World Wide Web as a public relations medium: the use of research, planning, and evaluation in web site development (1999)Organization of corporate web pages: Publics and functions (2000)Public relations practitioners’ perception of the world wide web as a communications tool (2000)Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective (2007)Strategic Communication: An Institutional Perspective (2009)Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise? (2012)Building dialogic relationships through the world wide web (1998)The internet as potential equalizer: New leverage for confronting social irresponsibility (1998)How activist organizations are using the Internet to build relationships (2001)The use of the internet by ten South African non-governmental organizations—a public relations perspective (2004)Communicating CSR, citizenship and sustainability on the web (2009)The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory (2013)Effective Public Relations (1967)Explicating Relationship Management as a General Theory of Public Relations (2003)Towards relationship management (2006)The New Frontier: Singaporean and Malaysian public relations practitioners’ perceptions of new media. (2009)Satisfying Public Relations (2013)MANAGING PUBLIC RELATIONS (2018)Smart mobs: the next social revolution (2003)Stakeholder identifying and positioning (SIP) models: From Google's operation in China to a general case-analysis framework (2007)Revisiting strategic communication's past to understand the present (2011)The online presence of Turkish banks: Communicating the softer side of corporate identity (2014)
this work references cited by second hop

References

  • 2003Media relations and the Internet: how Fortune 500 company web sites assist journalists in news gathering137 cited
  • 2003Public relations and the web: organizational problems, gender, and institution type81 cited
  • 2005Stakeholder Strength: PR Survival Strategies in the Internet Age39 cited
  • 2004Scope and structure of public relations: a technology driven view27 cited
  • 2004Protecting an organization’s digital public relations assets24 cited

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