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ArticleFor Reason and Realism in Marketing

Shelby D. Hunt1992

Article1992

For Reason and Realism in Marketing

119 citations·0/0 files stored·Journal of Marketing

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

Abstract

The author responds to the comments by Peter and by Zinkhan and Hirschheim on his 1990 JM article, “Truth in Marketing Theory and Research.”

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References

1963The Structure of Scientific Revolutions 1967The Social Construction of Reality: A Treatise in the Sociology of Knowledge.1963THE STRUCTURE OF SCIENTIFIC REVOLUTIONS 1981Reason, Truth and History 1968The Social Construction of Reality: A Treatise in the Sociology of Knowledge 1984The Structure of Scientific Revolutions 2013The Possibility of Naturalism 1983Rationality and relativism

Cited by

2010Testing management theories: critical realist philosophy and research methods 2006Behavioral assumptions and theory development: the case of transaction cost economics 2012Grounded theory: an inductive method for supply chain research 1993Objectivity in Marketing Theory and Research 1994Improving Service Quality in Person-to-Person Encounters: Integrating Findings from a Multi-disciplinary Review 1992Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism"

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1993Objectivity in Marketing Theory and Researcharticle · 27 shared references 1994On the Rhetoric of Qualitative Methodsarticle · 20 shared references 1994A Realist Theory of Empirical Testing Resolving the Theory-Ladenness/ Objectivity Debatearticle · 10 shared references 1990Truth in Marketing Theory and Researcharticle · 9 shared references 1991Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochementarticle · 9 shared references 1992Truth in Marketing Theory and Research: An Alternative Perspectivearticle · 8 shared references

Details

Year1992

Typearticle

Published1992-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations119

Files0 public / 0

ShelfBusiness Strategies and Management Research

Identifiers

doi10.1177/002224299205600208

openalex_workW2149723643

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2012The Dialogical Model: Developing Academic Knowledge for and from Practice

2003How can a shareholder value approach improve marketing's strategic influence?