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Neo‐Rawlsian Fringes: A New Approach to Market Segmentation and New Product Development*
16 references·1 citing·42 second hop
Neo‐Rawlsian Fringes: A New Approach to Market Segmentation and New Product Development* (2008)Neo‐Rawlsian Fringes: A New Approach to M…PRODUCT DESIGN AND DEVELOPMENT (2018)PRODUCT DESIGN AND DEVELOPMENTDefensive Marketing Strategies (2008)Defensive Marketing StrategiesIndividual choice behavior: A theoretical analysis. (2005)Individual choice behavior: A…Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (2005)Feature Fatigue: When Product…The virtual customer (2002)The virtual customerProduct Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers (2001)Product Differentiation and C…Product Development Decisions: A Review of the Literature (2001)Product Development Decisions…Parallel and Sequential Testing of Design Alternatives (2001)Parallel and Sequential Testi…Managing New Product Definition in Highly Dynamic Environments (1998)Managing New Product Definiti…Technology integration: Managing technological evolution in a complex environment (1995)Technology integration: Manag…Revolutionizing product development (1993)Revolutionizing product devel…Revolutionizing product development (1992)Revolutionizing product devel…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjo…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesIndividual Choice Behavior: A Theoretical Analysis. (1960)Individual Choice Behavior: A…Dual Objective Segmentation to Improve Targetability: An Evolutionary Algorithm Approach** (2011)Dual Objective Segmentation t…Judgment under Uncertainty: Heuristics and Biases (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Individual differences in reasoning: Implications for the rationality debate? (2000)A perspective on judgment and choice: Mapping bounded rationality. (2003)Dimensions of Consumer Expertise (1987)The Role of Involvement in Attention and Comprehension Processes (1988)Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies (1998)When more is too much: Operationalizing technology overload and exploring its impact on knowledge worker productivity (2010)The Too-Much-of-a-Good-Thing Effect in Management (2011)Information and communication technology overload and social networking service fatigue: A stress perspective (2015)Stage-gate systems: A new tool for managing new products (1990)Developing products in half the time (1991)The Voice of the Customer (1993)Switching barriers and repurchase intentions in services (2000)Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Research on Innovation: A Review and Agenda for Marketing Science (2006)The Practice of Social Research (1989)PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS (1995)Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy (2005)Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process (2009)Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches (2018)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach (2007)Automated Marketing Research Using Online Customer Reviews (2011)The role of product architecture in the manufacturing firm (1995)Modularity, flexibility, and knowledge management in product and organization design (1996)A theory of data. (1960)Discrete Choice Methods and their Applications to Short Term Travel Decisions (1999)SWIFT: A Dynamical Model of Saccade Generation During Reading. (2005)Research Note: How Valuable are Organizational Capabilities? (1994)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Exploitation-Exploration Tensions and Organizational Ambidexterity: Managing Paradoxes of Innovation (2008)Elimination by aspects: A theory of choice. (1972)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Increasing Returns and Path Dependence in the Economy (1994)Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration (1996)A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)
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References

  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 2018PRODUCT DESIGN AND DEVELOPMENT5,504 cited
  • 1960Individual Choice Behavior: A Theoretical Analysis.2,504 cited
  • 2001Product Development Decisions: A Review of the Literature1,702 cited
  • 2005Individual choice behavior: A theoretical analysis.1,157 cited
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  • 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing707 cited
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  • 1991Segmenting Markets with Conjoint Analysis481 cited
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  • 1998Managing New Product Definition in Highly Dynamic Environments

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  • 2011Dual Objective Segmentation to Improve Targetability: An Evolutionary Algorithm Approach**10 cited