Article1989

Fashion Involvement: An Instrument Validation Procedure

Ann E. Fairhurst · Linda K. Good · James W. Gentry

120 citations0/0 files storedClothing and Textiles Research Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

The purchase of apparel items is classified as a high involvement activity. A majority of the involvement research deals with product-specific measures of involvement. Recently, a general measure of involvement, the Personal Involvement Inventory (PII), was developed to be used across a wide variety of product categories (Zaichkowsky, 1985). One objective of this study was to use the PII to determine women's fashion apparel involvement across two fashion-oriented groups. In addition, the measure's convergent validity was investigated by comparing its performance with two product-specific involvement measures. The sample consisted of two groups, women's specialty store customers (n=220), aged 30-50, and female home economics students (n=103), aged 18-20. Data were collected through a questionnaire distributed to both groups. Both groups were more highly involved with apparel than the Zaichkowsky groups were with most other products, cars being the lone exception. Despite its more general form, the PII demonstrated convergent validity in that the intercorrelations between the three involvement measures were signiricant (p < .01). Results indicated that the PII is both a reliable and valid measure of the involvement construct.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 120 citations exist upstream.

References

2025Advances in Consumer Research 1985Measuring the Involvement Construct 1983Advances in Consumer Research 1985Measuring Consumer Involvement Profiles 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1984Audience Involvement in Advertising: Four Levels 1978Research for Marketing Decisions 1981An Exploration Into the Scaling of Consumers' Involvement With a Product Class

Cited by

2013Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms 2010The Relationship of Body-Related Self-Discrepancy to Body Dissatisfaction, Apparel Involvement, Concerns With Fit and Size of Garments, and Purchase Intentions in Online Apparel Shopping 2011Fashion Leadership and Hedonic Shopping Motivations of Female Consumers 2012PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA 2009An Empirical Study of Consumer Impulse Buying Behavior in Local Markets

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.