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A note on budget allocation for market research and advertising
16 references·0 citing·55 second hop
A note on budget allocation for market research and advertising (2015)A note on budget allocation for market re…Supply chain channel strategies with quality and marketing effort-dependent demand (2013)Supply chain channel strategi…TECHNICAL NOTE—Decentralized Inventory Sharing with Asymmetric Information (2011)TECHNICAL NOTE—Decentralized …Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities (2011)Practice Prize Winner —Dynami…The effect of advertising on the distribution-free newsboy problem (2010)The effect of advertising on …A review of marketing–operations interface models: From co-existence to coordination and collaboration (2010)A review of marketing–operati…Optimal Market Intelligence Strategy When Management Attention Is Scarce (2009)Optimal Market Intelligence S…Information Sharing in a Channel with Partially Informed Retailers (2008)Information Sharing in a Chan…Building Brands (2008)Building BrandsTransshipment and Its Impact on Supply Chain Members’ Performance (2005)Transshipment and Its Impact …Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing (2004)Doing the Right Thing or Doin…Linking advertising and quantity decisions in the single-period inventory model (2003)Linking advertising and quant…Managing the marketing budget in a cost-constrained environment (2002)Managing the marketing budget…The Effect of Collaborative Forecasting on Supply Chain Performance (2001)The Effect of Collaborative F…Market Information and Firm Performance (2000)Market Information and Firm P…Pricing and the Newsvendor Problem: A Review with Extensions (1999)Pricing and the Newsvendor Pr…Advertising Budget Practices: A Review (1995)Advertising Budget Practices:…Marketing Research (1970)Industrial Market Structure and Economic Performance. 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(1964)Handbooks in operations research and management science (1989)Inventory management and production planning and scheduling (1999)Determinants of Brand Advertising Efficiency: Evidence from the German Car Market (2007)Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand (2014)Optimal rules for ordering uncertain prospects (1975)Selling to the Newsvendor: An Analysis of Price-Only Contracts (2001)Who Benefits from Transshipment? 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(2017)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Supply Chain Coordination with Contracts (2003)Perspectives in supply chain risk management (2006)Studies in Mathematical Theory of Inventory and Production (1959)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)What is the Right Supply Chain for Your Product (1997)The effect of supply chain glitches on shareholder wealth (2003)Association Between Supply Chain Glitches and Operating Performance (2005)Stability in Competition (1929)The balanced scorecard : measures that drive performance (1992)The balanced scorecard--measures that drive performance. (1992)Strategic Capacity Rationing to Induce Early Purchases (2008)An organizational theoretic review of green supply chain management literature (2010)A literature review and a case study of sustainable supply chains with a focus on metrics (2012)A Propositional Inventory for New Diffusion Research (1985)Measuring Brand Equity Across Products and Markets (1996)Research on Innovation: A Review and Agenda for Marketing Science (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)
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References

  • 1999Pricing and the Newsvendor Problem: A Review with Extensions1,663 cited
  • 2001The Effect of Collaborative Forecasting on Supply Chain Performance536 cited
  • 2008Information Sharing in a Channel with Partially Informed Retailers227 cited
  • 2000Market Information and Firm Performance200 cited
  • 2013Supply chain channel strategies with quality and marketing effort-dependent demand156 cited
  • 2010A review of marketing–operations interface models: From co-existence to coordination and collaboration139 cited
  • 2008Building Brands126 cited
  • 2011Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities111 cited
  • 2005Transshipment and Its Impact on Supply Chain Members’ Performance86 cited
  • 2003Linking advertising and quantity decisions in the single-period inventory model82 cited
  • 2010The effect of advertising on the distribution-free newsboy problem65 cited
  • 2002Managing the marketing budget in a cost-constrained environment49 cited
  • 2011TECHNICAL NOTE—Decentralized Inventory Sharing with Asymmetric Information45 cited
  • 1995Advertising Budget Practices: A Review31 cited
  • 2009Optimal Market Intelligence Strategy When Management Attention Is Scarce

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25 cited
  • 2004Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing15 cited
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