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A note on budget allocation for market research and advertising · Study

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ArticleA note on budget allocation for market research and advertising

Hubert Pun2015

Article2015

A note on budget allocation for market research and advertising

Hubert Pun · Hans Sebastian Heese

10 citations·0/0 files stored·International Journal of Production Economics

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Capital Investment and Risk Analysis

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References

1999Pricing and the Newsvendor Problem: A Review with Extensions 2001The Effect of Collaborative Forecasting on Supply Chain Performance 2008Information Sharing in a Channel with Partially Informed Retailers 2000Market Information and Firm Performance 2013Supply chain channel strategies with quality and marketing effort-dependent demand 2010A review of marketing–operations interface models: From co-existence to coordination and collaboration 2008Building Brands 2011Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

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Year2015

Typearticle

Published2015-05-13

VenueInternational Journal of Production Economics

ISSN-L0925-5273

Languageen

Citations10

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ijpe.2015.04.013

openalex_workW215018224

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