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The newsvendor problem with advertising: an overview with extensions · Study

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ArticleThe newsvendor problem with advertising: an overview with extensions

Dušan Hrabec2016

Article2016

The newsvendor problem with advertising: an overview with extensions

Dušan Hrabec · Kjetil Kåre Haugen · Pavel Popela

12 citations·0/0 files stored·Review of Managerial Science

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1969A New Product Growth for Model Consumer Durables 1972Principles of Marketing 1976A New Product Growth Model for Consumer Durables 2009Lectures on Stochastic Programming 2004A New Product Growth for Model Consumer Durables 1989Handbooks in operations research and management science 1999Pricing and the Newsvendor Problem: A Review with Extensions 2009Lectures on Stochastic Programming: Modeling and Theory

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2022Marketing effort within the newsvendor problem framework: A systematic review and extensions of demand-effort and cost-effort formulations 2018Advertising and forecasting investments of a newsvendor

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2016A risk tolerance analysis for a joint price differentiation and inventory decisions problem with demand leakage effectarticle · 11 shared references 2019The price-setting newsvendor: review and extensionsarticle · 8 shared references 2014An integrated approach to price differentiation and inventory decisions with demand leakagearticle · 8 shared references 2008Single‐period inventory model with a delayed incentive option for selling excess inventoryarticle · 8 shared references 2003Linking advertising and quantity decisions in the single-period inventory modelarticle · 7 shared references 2020Advance Selling and Advertising: A Newsvendor Frameworkarticle · 7 shared references

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Year2016

Typearticle

Published2016-07-14

VenueReview of Managerial Science

ISSN-L1863-6683

Languageen

Citations12

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s11846-016-0204-1

openalex_workW2469722336

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