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The newsvendor problem with advertising: an overview with extensions
16 references·2 citing·34 second hop
The newsvendor problem with advertising: an overview with extensions (2016)The newsvendor problem with advertising: …Lectures on Stochastic Programming: Modeling and Theory (2009)Lectures on Stochastic Progra…Lectures on Stochastic Programming (2009)Lectures on Stochastic Progra…Pricing and Revenue Optimization (2005)Pricing and Revenue Optimizat…A New Product Growth for Model Consumer Durables (2004)A New Product Growth for Mode…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…Pricing and revenue optimization (2002)Pricing and revenue optimizat…The single-period (news-vendor) problem: literature review and suggestions for future research (1999)The single-period (news-vendo…Pricing and the Newsvendor Problem: A Review with Extensions (1999)Pricing and the Newsvendor Pr…Handbooks in operations research and management science (1989)Handbooks in operations resea…Decision systems for inventory management and production planning (1986)Decision systems for inventor…Decision Systems for Inventory Management and Production Planning (1979)Decision Systems for Inventor…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…Principles of Marketing (1972)Principles of MarketingA New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Uncertainty and Price Theory (1959)Uncertainty and Price TheoryInventory Control and Price Theory (1955)Inventory Control and Price T…Marketing effort within the newsvendor problem framework: A systematic review and extensions of demand-effort and cost-effort formulations (2022)Marketing effort within the n…Advertising and forecasting investments of a newsvendor (2018)Advertising and forecasting i…A Stochastic Approximation Method (1951)Coherent Measures of Risk (1999)Analysis of stochastic dual dynamic programming method (2010)Data-driven chance constrained stochastic program (2015)Theory of games and economic behavior (2019)Frameworks and Results in Distributionally Robust Optimization (2022)Analysis of Inventory Systems. (1964)Optimal Lot Sizing, Process Quality Improvement and Setup Cost Reduction (1986)Inventory management and production planning and scheduling (1999)A Newsvendor’s Procurement Problem when Suppliers Are Unreliable (2007)Strategic Customer Behavior, Commitment, and Supply Chain Performance (2008)The newsvendor problem: Review and directions for future research (2010)Technical Change and the Rate of Imitation (1961)Diffusion of Innovations (1963)Using Online Conversations to Study Word-of-Mouth Communication (2004)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Diffusion of Innovations 1 (2019)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Investor Sentiment and the Cross‐Section of Stock Returns (2006)Perspectives in supply chain risk management (2006)Exponential smoothing: The state of the art (1985)A Simple Forward Algorithm to Solve General Dynamic Lot Sizing Models with n Periods in 0(n log n) or 0(n) Time (1991)Modelling the Costs and Benefits of Delayed Product Differentiation (1997)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)A Sampling-and-Discarding Approach to Chance-Constrained Optimization: Feasibility and Optimality (2010)A Guide to Sample Average Approximation (2014)
this work references cited by second hop

References

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  • 1972Principles of Marketing5,587 cited
  • 1976A New Product Growth Model for Consumer Durables3,983 cited
  • 2009Lectures on Stochastic Programming2,556 cited
  • 2004A New Product Growth for Model Consumer Durables2,449 cited
  • 1989Handbooks in operations research and management science2,436 cited
  • 1999Pricing and the Newsvendor Problem: A Review with Extensions1,663 cited
  • 2009Lectures on Stochastic Programming: Modeling and Theory1,623 cited
  • 1979Decision Systems for Inventory Management and Production Planning1,360 cited
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  • 1959Uncertainty and Price Theory458 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited

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Cited by

  • 2022Marketing effort within the newsvendor problem framework: A systematic review and extensions of demand-effort and cost-effort formulations9 cited
  • 2018Advertising and forecasting investments of a newsvendor9 cited