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Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing
1 references·5 citing·24 second hop
Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing (2001)Fuzzy modeling of client preference from …Decision Making in a Fuzzy Environment (2007)Decision Making in a Fuzzy En…Tassonomy and Review of Big Data Solutions Navigation (2013)Tassonomy and Review of Big D…Response Modeling in Direct Marketing (2013)Response Modeling in Direct M…An efficient approach for building customer profiles from business data (2009)An efficient approach for bui…A comparative study of fuzzy target selection methods in direct marketing (2003)A comparative study of fuzzy …Neural Networks for Target Selection in Direct Marketing (2002)Neural Networks for Target Se…The Crm Handbook: A Business Guide to Customer Relationship Management (2001)Applying data mining to telecom churn management (2005)Credit scoring with a data mining approach based on support vector machines (2006)Customer portfolio analysis using the SOM (2011)A model for bundling mobile value added services using neural networks (2012)Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm (2022)A direct mail customer purchase model (1988)Optimal Selection for Direct Mail (1995)Direct marketing modeling with CART and CHAID (1997)Case Study Research: Design and Methods (1984)Marketing Research: An Applied Orientation (1994)Case Study Research (2004)A divide‐and‐conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing (2017)A two‐step system for direct bank telemarketing outcome classification (2017)Segmenting Retail Customers with an Enhanced RFM and a Hybrid Regression/Clustering Method (2018)Applying neural computing to target marketing (1997)Artificial neural networks, classification trees and regression: Which method for which customer base? (2004)Data Mining for Targeted Marketing (2004)Data Mining Framework for Direct Marketing: A Case Study of Bank Marketing (2013)Application of Process Mining in Healthcare – A Case Study in a Dutch Hospital (2008)Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data (2011)Extensions of the TOPSIS for group decision-making under fuzzy environment (2000)A fuzzy approach for supplier evaluation and selection in supply chain management (2005)Extension of TOPSIS to Multiple Criteria Decision Making with Pythagorean Fuzzy Sets (2014)
this work references cited by second hop

References

  • 2007Decision Making in a Fuzzy Environment5,320 cited

Cited by

  • 2009An efficient approach for building customer profiles from business data39 cited
  • 2013Response Modeling in Direct Marketing37 cited
  • 2002Neural Networks for Target Selection in Direct Marketing31 cited
  • 2013Tassonomy and Review of Big Data Solutions Navigation21 cited
  • 2003A comparative study of fuzzy target selection methods in direct marketing17 cited

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