Strategic marketing and the global banking industry: elements of excellence

Pieter Klaas Jagersma

11 citations0/0 files storedJournal of Business Strategy

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Banking Sector Performance and Management Marketing and Advertising Strategies Banking Systems and Strategies

Abstract

Purpose – On the basis of survey material, the article offers an examination of the banking industry and possible response strategies. The article aims at giving banks the impetus to fully incorporate marketing strategy into their competitive strategies to help them face the future.

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2001Innovate or Die 1996Discover your products¿ hidden potential

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