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ArticleDiscover your products¿ hidden potential

Ian C. MacMillan1996

Article1996

Discover your products¿ hidden potential

Ian C. MacMillan

36 citations·0/0 files stored·Europa Junta

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Business Strategies and Innovation Consumer Market Behavior and Pricing Service and Product Innovation

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2000Customer-driven product development through quality function deployment in the u.s. and japan 1998Planning Market Share Growth in Mature Business Markets 1999The Reality of Brands: Towards an Ontology of Marketing 2006Strategic marketing and the global banking industry: elements of excellence

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Year1996

Typearticle

Published1996-01-01

VenueEuropa Junta

Languageen

Citations36

Files0 public / 0

ShelfBusiness Strategies and Innovation

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openalex_workW53864098

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