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Computer practices - Wireless advertising's challenges and opportunities
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Computer practices - Wireless advertising's challenges and opportunities (2003)Computer practices - Wireless advertising…Examining Behavioral Intention Toward Mobile Services (2011)Examining Behavioral Intentio…Perceived Effectiveness and Business Structure among Advertising Agencies: A Case Study of Mobile Advertising in South Korea (2010)Perceived Effectiveness and B…DIGITAL INNOVATION IN THE VALUE NETWORKS OF NEWSPAPERS (2009)DIGITAL INNOVATION IN THE VAL…Antecedents to permission based mobile marketing: an initial examination (2009)Antecedents to permission bas…Mobile Payment Applications: An Exploratory Analysis of the Italian Diffusion Process (2008)Mobile Payment Applications: …Piercing the Fog of Mobile Advertising (2007)Piercing the Fog of Mobile Ad…Mobile phones and mobile advertising: an Asian perspective (2006)Mobile phones and mobile adve…Perspectives of mobile advertising in Greek market (2005)Perspectives of mobile advert…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Business Models in the Emerging Context of Mobile Advertising (2004)Business Models in the Emergi…An investigation and conceptual model of SMS marketing (2004)An investigation and conceptu…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Exploration of Location-Based Services Adoption (2011)Principles of Marketing (1972)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Ubiquitous Advertising Challenges (2008)Mobile advertising setting analysis and its strategic implications (2014)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Mobile marketing research: The-state-of-the-art (2009)Innovative mobile marketing via smartphones (2012)Diffusion of Innovations 1 (2019)The Strength of Weak Ties (1973)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector (2013)Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes (2014)Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context (2014)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Case Study Research: Design and Methods (1991)Adoption factors of NFC Mobile Proximity Payments in Italy (2015)Qualitative inquiry and research design: choosing among five traditions. (1998)Intentionally developed business network for mobile marketing: a case study from Finland (2008)Attitude toward SMS Advertising: A Survey with Reference to Indian Consumers (2012)Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions? (2017)A resource‐based view of the firm (1984)Firm resources and sustained competitive advantage (2004)Digital Product Innovation: Building Generative Capability through Architectural Frames (2012)The Dual Regimes of Digital Innovation Management (2012)Identity metamorphoses in digital disruption: a relational theory of identity (2015)Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions (2001)Wireless digital advertising: nature and implications (2002)The Practice of Social Research (1989)Permission-based mobile advertising (2002)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Business Models for Electronic Markets (1998)Value creation in E‐business (2001)The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies (2002)Benefits and challenges of new mobile service development in R&D network (2007)
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  • 2004Diffusion and success factors of mobile marketing509 cited
  • 2004An investigation and conceptual model of SMS marketing207 cited
  • 2009Antecedents to permission based mobile marketing: an initial examination179 cited
  • 2009DIGITAL INNOVATION IN THE VALUE NETWORKS OF NEWSPAPERS29 cited
  • 2005Perspectives of mobile advertising in Greek market19 cited
  • 2007Piercing the Fog of Mobile Advertising19 cited
  • 2010Perceived Effectiveness and Business Structure among Advertising Agencies: A Case Study of Mobile Advertising in South Korea18 cited
  • 2004Business Models in the Emerging Context of Mobile Advertising15 cited
  • 2008Mobile Payment Applications: An Exploratory Analysis of the Italian Diffusion Process14 cited
  • 2011Examining Behavioral Intention Toward Mobile Services13 cited
  • 2006Mobile phones and mobile advertising: an Asian perspective12 cited

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