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The Use of Marketing Communications in the Clothing Industry in Slovenia · Study

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ArticleThe Use of Marketing Communications in the Clothing Industry in Slovenia

Bruno Završnik2007

Article2007

The Use of Marketing Communications in the Clothing Industry in Slovenia

Bruno Završnik · Damijan Mumel

9 citations·0/0 files stored·Fibres and Textiles in Eastern Europe

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications 2004Fashion clothing consumption: antecedents and consequences of fashion clothing involvement 2004Integrated Marketing Communications 1998Marketing communications : an integrated approach 2001Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs 1989Advertising: Principles & Practice 2004The secret to a fashion advantage is brand orientation 2005Effects of evaluative criteria on fashion brand extension

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Year2007

Typearticle

Published2007-01-01

VenueFibres and Textiles in Eastern Europe

ISSN-L1230-3666

Languageen

Citations9

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ShelfMarketing and Advertising Strategies

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openalex_workW2153687679

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