This study investigated the extent to which two stakeholder groups of intercollegiate athletics (faculty and students) differed in the importance they attached to 10 selected goals and their approval of 11 selected processes within intercollegiate athletics. A total of 652 respondents (341 faculty, 311 students, 337 men, 310 women) from a large midwestern university responded to a questionnaire developed for this study. Results showed that subgroups, defined by faculty-student status, and gender differed significantly in most instances. These differences and the similarities in the rank ordering of the goals and processes are discussed.
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