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Galen T. Trail · Study
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Author
Galen T. Trail
41 works
· latest 2022
· 6 institutions
cluster: provisional
ORCID 0000-0003-4260-2619
Works
41 shown
Assessing key performance indicators of corporate social responsibility initiatives in sport
European Sport Management Quarterly
·
2022
·
2 authors
58
citations
Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors
Journal of Global Sport Management
·
2020
·
4 authors
·
Open access
77
citations
Marketing sustainability through sport: testing the sport sustainability campaign evaluation model
European Sport Management Quarterly
·
2019
·
2 authors
114
citations
Differential Effects of Internal and External Constraints on Sustainability Intentions: A Hierarchical Regression Analysis of Running Event Participants by Market Segment
Journal of Management for Global Sustainability
·
2018
·
2 authors
·
Open access
27
citations
A model bridging team brand experience and sponsorship brand experience
International Journal of Sports Marketing and Sponsorship
·
2017
·
4 authors
·
Open access
62
citations
Marketing sustainability through sport
Routledge eBooks
·
2017
·
2 authors
·
chapter
26
citations
Seven Deadly Sins of Manuscript Writing: Reflections of Two Experienced Reviewers
Journal of Global Sport Management
·
2016
·
1 author
26
citations
Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees
Sport Marketing Quarterly
·
2016
·
4 authors
35
citations
Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance
International Journal of Sports Marketing and Sponsorship
·
2013
·
3 authors
41
citations
Exploring Factors that Affect Purchase Intention of Athletic Team Merchandise.
·
2013
·
4 authors
25
citations
An Analysis of Multiple Spectator Consumption Behaviors, Identification, and Future Behavioral Intentions Within the Context of a New College Football Program
Journal of Sport Management
·
2013
·
3 authors
74
citations
The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification
Sport Management Review
·
2011
·
6 authors
54
citations
The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework
Journal of Sport Management
·
2011
·
3 authors
152
citations
The Influence of Personal Values and Goals on Cognitive and Behavioral Involvement in Sport
Journal of Sport Management
·
2011
·
1 author
35
citations
Factors influencing spectator sports consumption: NCAA women's college basketball
International Journal of Sports Marketing and Sponsorship
·
2011
·
2 authors
60
citations
Sports consumer-team relationship quality: development and psychometric evaluation of a scale
International Journal of Sports Marketing and Sponsorship
·
2011
·
4 authors
41
citations
Athlete endorser effectiveness: model development and analysis
Sport Business and Management An International Journal
·
2011
·
3 authors
50
citations
A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach
Journal of Sport Management
·
2011
·
2 authors
164
citations
Conative Loyalty of Latino and Non-Latino Professional Baseball Fans
Journal of Sport Management
·
2010
·
3 authors
44
citations
Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales
Sport Management Review
·
2010
·
3 authors
41
citations
Constraints and Motivators: A New Model to Explain Sport Consumer Behavior
Journal of Sport Management
·
2010
·
2 authors
224
citations
Testing Models of Motives and Points of Attachment among Spectators in College Football
Sport Marketing Quarterly
·
2009
·
2 authors
48
citations
The Effects of Vicarious Achievement and Team Identification on BIRGing and CORFing
Sport Marketing Quarterly
·
2008
·
3 authors
71
citations
Sport Consumer Behavior: A Test for Group Differences on Structural Constraints
Sport Marketing Quarterly
·
2008
·
3 authors
70
citations
Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers
International Journal of Sport Communication
·
2008
·
4 authors
35
citations
The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel
Journal of Sport Management
·
2007
·
2 authors
262
citations
Ethnic identification, acculturation and sports identification of Latinos in the United States
International Journal of Sports Marketing and Sponsorship
·
2007
·
2 authors
35
citations
Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?
Sport Management Review
·
2005
·
3 authors
159
citations
Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training
Sport Management Review
·
2005
·
4 authors
42
citations
Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty
Sport Marketing Quarterly
·
2005
·
3 authors
281
citations
Fans vs. Spectators: An Analysis of Those who Attend Intercollegiate Football Games
Sport Marketing Quarterly
·
2005
·
4 authors
122
citations
Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference
Journal of Sport Management
·
2005
·
2 authors
383
citations
The Feasibility of Single-Item Measures in Sport Loyalty Research
Sport Management Review
·
2005
·
2 authors
97
citations
Motives and Points of Attachment of Professional Golf Spectators
Sport Management Review
·
2004
·
3 authors
125
citations
Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics
Sport Marketing Quarterly
·
2003
·
4 authors
313
citations
A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale
Sport Marketing Quarterly
·
2003
·
1 author
52
citations
Sport Spectator Consumption Behavior
Sport Marketing Quarterly
·
2003
·
3 authors
432
citations
Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base?
Sport Marketing Quarterly
·
2002
·
2 authors
109
citations
Perceptions of Intercollegiate Athletic Goals and Processes: The Influence of Personal Values
Journal of Sport Management
·
2002
·
2 authors
38
citations
Environmental Factors Associated with Spectator Attendance and Sport Consumption Behavior: Gender and Team Differences
Sport Marketing Quarterly
·
2002
·
3 authors
219
citations
Perceptions of Goals and Processes of Intercollegiate Athletics: A Case Study
Journal of Sport Management
·
2000
·
2 authors
212
citations