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Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa
16 references·0 citing·38 second hop
Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa (2011)Branding and packaging design: Key insigh…Marketing Research (2008)Marketing ResearchThe importance of packaging design for own‐label food brands (2007)The importance of packaging d…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Winning at the first and second moments of truth: an exploratory study (2005)Winning at the first and seco…The multi‐faceted dimension of packaging (2005)The multi‐faceted dimension o…The Low Literate Consumer (2005)The Low Literate ConsumerPackaging and purchase decisions (2004)Packaging and purchase decisi…Research Methods for Business Students (2003)Research Methods for Business…Packaging of children’s breakfast cereal: manufacturers versus children (2002)Packaging of children’s break…Packaging communication: attentional effects of product imagery (2001)Packaging communication: atte…Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind (2001)Commitment-Led Marketing: The…The verbal and visual components of package design (2000)The verbal and visual compone…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …Using Qualitative Methods in Organizational Research (1998)Using Qualitative Methods in …How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)A motivational process model of product involvement and consumer risk perception (2001)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Demystifying neuromarketing (2018)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand (2002)The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Schema Congruity as a Basis for Product Evaluation (1989)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Seeking the Ideal Form: Product Design and Consumer Response (1995)Understanding consumers' in-store visual perception: The influence of package design features on visual attention (2013)Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior (2017)The Measurement of Meaning (1957)Culture and Consumption (1990)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Preference for green packaging in consumer product choices – Do consumers care? (2008)Sustainability in e-commerce packaging: A review (2020)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework (2016)Building Better Theory by Bridging the Quantitative–Qualitative Divide* (2006)Modeling How to Grow: An Inductive Examination of Humble Leader Behaviors, Contingencies, and Outcomes (2012)Embracing Causal Complexity (2016)
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References

  • 2003Research Methods for Business Students17,197 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 1998Using Qualitative Methods in Organizational Research1,125 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2004Packaging and purchase decisions563 cited
  • 2008Marketing Research523 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 2000The verbal and visual components of package design395 cited
  • 2005The Low Literate Consumer357 cited
  • 2005The multi‐faceted dimension of packaging326 cited
  • 2007The importance of packaging design for own‐label food brands283 cited
  • 2005Winning at the first and second moments of truth: an exploratory study70 cited
  • 2002Packaging of children’s breakfast cereal: manufacturers versus children58 cited
  • 2001Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind

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