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The key issues and procedures of industrial marketing research · Study

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ArticleThe key issues and procedures of industrial marketing research

William E. Cox1979

Article1979

The key issues and procedures of industrial marketing research

William E. Cox · Luis V. Domínguez

11 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Competitive and Knowledge Intelligence Business and Management Studies

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References

1969A New Product Growth for Model Consumer Durables 1976Business research methods 1976A New Product Growth Model for Consumer Durables 2004A New Product Growth for Model Consumer Durables 1976Task complexity and contingent processing in decision making: An information search and protocol analysis 1975Managing Strategic Surprise by Response to Weak Signals 1970The Age of Discontinuity. Guidelines to Our Changing Society 2017The Age of Discontinuity

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Year1979

Typearticle

Published1979-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(79)90023-3

openalex_workW2155017905

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