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The key issues and procedures of industrial marketing research
16 references·0 citing·31 second hop
The key issues and procedures of industrial marketing research (1979)The key issues and procedures of industri…The Age of Discontinuity (2017)The Age of DiscontinuityA New Product Growth for Model Consumer Durables (2004)A New Product Growth for Mode…Marketing Decision Making: A Model Building Approach (1984)Marketing Decision Making: A …Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…Business research methods (1976)Business research methodsA New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…Managing Strategic Surprise by Response to Weak Signals (1975)Managing Strategic Surprise b…On Using Informants: A Technique for Collecting Quantitative Data and Controlling Measurement Error in Organization Analysis (1974)On Using Informants: A Techni…Difference in Attribute Importance for Different Industrial Products (1974)Difference in Attribute Impor…Organizational Buying Behavior (1973)Organizational Buying BehaviorA Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Organizational Analysis: A Sociological View. (1971)Organizational Analysis: A So…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …The Age of Discontinuity. Guidelines to Our Changing Society (1970)The Age of Discontinuity. Gui…Organizational Analysis: A Sociological View (1970)Organizational Analysis: A So…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Individual Choice Behavior: A Theoretical Analysis. (1960)Elimination by aspects: A theory of choice. (1972)Human Problem Solving (1972)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Long-term working memory. (1995)Constructive Consumer Choice Processes (1998)Diffusion of Innovations (1963)Using Online Conversations to Study Word-of-Mouth Communication (2004)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Diffusion of Innovations 1 (2019)A Dynamic Theory of Organizational Knowledge Creation (1994)The nonsense of 'knowledge management' (2002)Determinants of green competitive advantage: the roles of green knowledge sharing, green dynamic capabilities, and green service innovation (2016)A Multimethod Examination of the Benefits and Detriments of Intragroup Conflict (1995)Why Differences Make a Difference: A Field Study of Diversity, Conflict and Performance in Workgroups (1999)Authentic leadership development: Getting to the root of positive forms of leadership (2005)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)Chief executive scanning, environmental characteristics, and company performance: An empirical study (1988)How dynamic can organizational capabilities be? Towards a dual‐process model of capability dynamization (2007)Organizational Response to Adversity: Fusing Crisis Management and Resilience Research Streams (2017)Management Research Methods (2007)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)Research Methods in Business Studies (2020)On Global Order (2007)Managing Expert Knowledge: Organizational Challenges and Managerial Futures for the UK Medical Profession (2009)Self-Determination Theory in Human Resource Development: New Directions and Practical Considerations (2018)
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References

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  • 1976Business research methods4,277 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 2004A New Product Growth for Model Consumer Durables2,413 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1975Managing Strategic Surprise by Response to Weak Signals1,218 cited
  • 1970The Age of Discontinuity. Guidelines to Our Changing Society1,026 cited
  • 2017The Age of Discontinuity955 cited
  • 1970Organizational Analysis: A Sociological View894 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
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  • 1971Organizational Analysis: A Sociological View.630 cited
  • 1974On Using Informants: A Technique for Collecting Quantitative Data and Controlling Measurement Error in Organization Analysis587 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 1974Difference in Attribute Importance for Different Industrial Products355 cited
  • 1984

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Marketing Decision Making: A Model Building Approach
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