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Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes

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References

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1991

The Design And Administration Of Mail Surveys

1,317 cited

1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐19881,155 cited

Cited by

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2020Global Brand Building and Management in the Digital Age137 cited
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2011The PD scale: a measure of psychic distance and its impact on international marketing strategy124 cited
2015Institutional legitimacy and norms-based CSR marketing practices115 cited
2016Institutional Distance and Foreign Subsidiary Performance in Emerging Markets: Moderating Effects of Ownership Strategy and Host-Country Experience115 cited
2021Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda102 cited
2014A Process-Based Explanation of the Psychic Distance Paradox: Evidence from Global Virtual Teams90 cited
2015Contract Specificity, Contract Violation, and Relationship Performance in International Buyer–Supplier Relationships84 cited
2014Psychic Distance, Innovation, and Firm Performance79 cited
2009Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies79 cited