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Credit Card Customer Segmentation and Target Marketing Based on Data Mining

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
2004Mining the customer credit using classification and regression tree and multivariate adaptive regression splines378 cited
1996Neural network for predicting the performance of credit card accounts41 cited

Cited by

2015Mining and Exploration of Credit Cards Data in UAE28 cited
2016A survey - data mining frameworks in credit card processing24 cited
2011An Empirical Study on Credit Scoring Model for Credit Card by Using Data Mining Technology16 cited
2024Optimizing Loan Approval Decisions: Harnessing Ensemble Learning for Credit Scoring12 cited
2011Credit users segmentation for improved customer relationship management in banking8 cited
2023Customer Segmentation Using Credit Card Data Analysis7 cited
2011Customer Segmentation of Bank based on Data Mining – Security Value based Heuristic Approach as a Replacement to K-means Segmentation7 cited
2014Comparative study of ensemble classifiers for direct marketing6 cited

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