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Firm-hosted online brand communities and new product success
16 references·6 citing·38 second hop
Firm-hosted online brand communities and new product success (2013)Firm-hosted online brand communities and …Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…How Brand Community Practices Create Value (2009)How Brand Community Practices…A social influence model of consumer participation in network- and small-group-based virtual communities (2004)A social influence model of c…Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Diffusion of innovations (2003)Diffusion of innovationsBuilding Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityResearch Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative,…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…CONFIGURATIONAL APPROACHES TO ORGANIZATIONAL ANALYSIS. (1993)CONFIGURATIONAL APPROACHES TO…Core capabilities and core rigidities: A paradox in managing new product development (1992)Core capabilities and core ri…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis (1983)A Spatial Model of Effectiven…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective (2025)Self-Discrepancy as a Motive …Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development (2021)Integrating Social Media and …How to improve new product performance through customer relationship management and product development management: evidence from China (2020)How to improve new product pe…Buyer relationships when developing new products: a contingency model (2018)Buyer relationships when deve…Cause-Brand Community: Toward Consumer Citizenship (2017)Cause-Brand Community: Toward…Social commerce—state-of-the-art and future research directions (2016)Social commerce—state-of-the-…The social psychology of organizing (1969)The Constitution of Society. Outline of the Theory of Structuration (1984)The Capabilities of Market-Driven Organizations (1994)Dynamic capabilities and strategic management (1997)Deliberate Learning and the Evolution of Dynamic Capabilities (2002)The Core Competence of the Corporation (2006)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Market Orientation: Antecedents and Consequences (1993)Market Orientation: Antecedents and Consequences (1993)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Organization and environment (1967)Problems in the Measurement of Organizational Effectiveness (1975)The Emerging Goddess: The Creative Process in Art, Science, and Other Fields (1982)CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Case study research: design and methods (2011)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Sociomaterial Practices: Exploring Technology at Work (2007)Socioeconomic Disparities in Health Behaviors (2010)
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  • 2019Diffusion of Innovations 137,320 cited
  • 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
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2,242 cited
  • 1993CONFIGURATIONAL APPROACHES TO ORGANIZATIONAL ANALYSIS.2,052 cited
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    • 2016Social commerce—state-of-the-art and future research directions127 cited
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    • 2018Buyer relationships when developing new products: a contingency model23 cited
    • 2025Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective11 cited
    • 2021Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development11 cited
    • 2017Cause-Brand Community: Toward Consumer Citizenship10 cited