Vers un renforcement de la proximité des relations client

Maud Dampérat

49 citations0/0 files storedRevue française de gestion

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Customer Service Quality and Loyalty Service and Product Innovation Corporate Governance and Management

Abstract

Vers un renforcement de la proximité des relations client 1. L'auteur tient à remercier la professeure Michelle Bergadaà et les deux relecteurs de la revue dont les commentaires ont permis une amélioration significative de l'article.

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1976Markets and Hierarchies: Analysis and Antitrust Implications.1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1999Consumer Value: A Framework for Analysis and Research 1995Business Marketing: An Interaction and Network Perspective 2000Handbook of relationship marketing 2002Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

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2014Les nouveaux formats alimentaires de proximité : regards croisés des distributeurs et des consommateurs 2016Impact de la proximité perçue d’un magasin sur la fidélité des clients : le cas des magasins d’enseignes alimentaires de proximité 2020La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche 2020Proximity in marketing: An integrating theoretical framework and research agenda 2018Les dimensions de la proximité appliquées aux achats alimentaires 2017Au nom de l’usager : co-concevoir la relation au public dans une mairie

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