Research of C2C E-Business Trust Evaluation Model Based on Entropy Method

Limao Yang · Xuan Tang

5 citations0/0 files storedInternational Symposium on Electronic Commerce and Security

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E-commerce and Technology Innovations Access Control and Trust Evaluation Methods in Various Fields

Abstract

With the development of e-business, especially the rapid growth of C2C market, transaction trust arouses more and more scholarpsilas interest. Based on the analysis of the factors affecting the transactions in C2C e-business, this article carried out the classification according to time order, and built an trust index system of C2C e-business, then established an trust evaluation model in C2C e-business by using fuzzy comprehensive evaluation method and entropy method. Finally this evaluation model was tested in an example, and it was proved that the model could be used to evaluate the trust status of C2C trading platform objectively.

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References

1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1995TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS 2001What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology 2002The impact of initial consumer trust on intentions to transact with a web site: a trust building model 2001A Trust Model for Consumer Internet Shopping

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2021Livelihood capital, evacuation and relocation willingness of residents in earthquake-stricken areas of rural China 2023Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms

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