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Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structure
16 references·5 citing·36 second hop
Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structure (2012)Processing visual rhetoric in advertiseme…Modeling the Determinants and Effects of Creativity in Advertising (2007)Modeling the Determinants and…Finding Metaphor in Grammar and Usage (2007)Finding Metaphor in Grammar a…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Beyond Visual Metaphor: A New…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Are Product Attribute Beliefs…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Reading images: the grammar of visual design (1996)Reading images: the grammar o…Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Mental Representations: A Dual Coding Approach (1986)Mental Representations: A Dua…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Image-Music-Text (1977)Image-Music-TextA Theory of Semiotics (1976)A Theory of SemioticsMetaphorical effects of advertising in different types of hotels: evidence from eye-tracking (2024)Metaphorical effects of adver…Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products (2022)Can visual language convey ta…Visual metaphors in food advertising: A cross-cultural study (2018)Visual metaphors in food adve…The argumentative relevance of pictorial and multimodal metaphor in advertising (2015)The argumentative relevance o…Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising (2014)Did You Get It? Factors Influ…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)Fundamentals of Language (1980)Relevance: Communication and Cognition (1986)Studies in the Way of Words (1989)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Schema Congruity as a Basis for Product Evaluation (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Reshaping the Village Test for investigating service brand attachment (2014)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Information Processing from Advertisements: Toward an Integrative Framework (1989)The Impact of Feelings on Ad-Based Affect and Cognition (1989)On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)Advances in Consumer Research (2025)Dual coding theory: Retrospect and current status. (1991)Origins of the modern mind: three stages in the evolution of culture and cognition (1992)Nine Ways to Reduce Cognitive Load in Multimedia Learning (2003)The Network Paradigm in Organizational Research: A Review and Typology (2003)From Poverty to Perversity: Ideas, Markets, and Institutions over 200 Years of Welfare Debate (2005)The work of representation (2020)Discourse Analysis as Theory and Method (2002)The Language of Evaluation: Appraisal in English (2005)Translanguaging as a Practical Theory of Language (2017)Metaphor in Pictures and Multimodal Representations (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Extended Conceptual Metaphor Theory (2020)How to make a decision: The analytic hierarchy process (1990)Talking science: language, learning, and values (1991)Methodology of the Oppressed (2010)
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References

  • 1996Reading images: the grammar of visual design8,741 cited
  • 1986Mental Representations: A Dual Coding Approach5,111 cited
  • 1977Image-Music-Text3,641 cited
  • 1976A Theory of Semiotics2,906 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
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  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
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  • 2007Finding Metaphor in Grammar and Usage514 cited
  • 2004Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising474 cited
  • 2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words423 cited
  • 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

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381 cited
  • 2007Modeling the Determinants and Effects of Creativity in Advertising309 cited
  • Cited by

    • 2015The argumentative relevance of pictorial and multimodal metaphor in advertising77 cited
    • 2014Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising65 cited
    • 2018Visual metaphors in food advertising: A cross-cultural study33 cited
    • 2024Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking15 cited
    • 2022Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products12 cited