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Weathering product-harm crises

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References

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641 cited

2003The marketing advantages of strong brands608 cited

Cited by

2013Managing Brands in the Social Media Environment918 cited
2019A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights383 cited
2011Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies342 cited
2017Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value303 cited
2015Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?291 cited
2015Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident217 cited
2017Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research204 cited
2017Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises190 cited
2017Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value187 cited
2011Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis156 cited
2012The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry148 cited
2015CSR as crisis risk: expanding how we conceptualize the relationship146 cited
2019The Corrective Actions Organizations Pursue Following Misconduct: A Review and Research Agenda138 cited
2020Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement138 cited
2015Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management130 cited
2017Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry130 cited