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Ten Barriers to Marketing Planning
1 references·2 citing·12 second hop
Ten Barriers to Marketing Planning (1990)Ten Barriers to Marketing PlanningA re‐appraisal of the role of marketing planning (1987)A re‐appraisal of the role of…Gender, entrepreneurship, and marketing: Barriers and drivers for rural women in Iran (2025)Gender, entrepreneurship, and…Customer response to service encounter linguistics (2018)Customer response to service …The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department (1989)Marketing planning in the larger family business (1991)Organizational culture and leadership (1993)Management and the small firm (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Determining Sample Size for Research Activities (1970)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)
this work references cited by second hop

References

  • 1987A re‐appraisal of the role of marketing planning37 cited

Cited by

  • 2018Customer response to service encounter linguistics29 cited
  • 2025Gender, entrepreneurship, and marketing: Barriers and drivers for rural women in Iran9 cited

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